IÕ International Congress On Aesthetic Medicine after Evgeny Laputin
Section ‘Beauty Industry Management'
Date: February 11th, 2010
Place: RF CC&I, Il'inka Str., 6, Moscow
Time: 10.00-18.00
Participants' registration: 9.00-10.00
Seminar Subject:
Did you ever wonder what the Airline Industry could do for the Beauty, Spa & Wellness Industry?
Most developments in new management practices for service industries came from the deregulation of the airline industry in the early 70’s and was then gradually transferred and adapted for the hotel and hospitality sector. Are some of these practices now ready for other service industries like the Beauty, Spa and Wellness industries?
The key areas that we feel could benefit the beauty industry are:
- Front Office, Guest Relations & Client Management.
- Revenue Management and the science of getting your pricing right.
- Computers and the use of management software.
- Getting the internet to work for you.
- Financial & Analytical Control of your service business.
Understanding your competitive edge and managing your pricing for maximum profit during any market situation is key to success. Selling the right service/product to the right client at the right time and for the right price is what is called the art and science of Revenue/Yield Management. We have adapted some of these practices and developed a concept for the beauty, Spa and Wellness industries that should help achieve:
- Better forecasting of the future situation for your business.
- Developing better pricing for your services and products.
- Understanding your different client segments and what drives their buying behavior.
- Learning how to better evaluate your direct competitors and understanding your current market environment.
- Increasing your ability to identify important trends and define strategies to deal with them effectively.
- Availability management.
The cheapest way to attract new business should be your own web-site, is your web-site working today?
This seminar is aimed at helping you structure your future development as a business and thus improve your bottom line profit. Can creativity be quantified and managed for better results? Our advice is to keep it simple and benefit from the hard earned knowledge developed over time by other service industries.
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BEAUTY INDUSTRY MANAGEMENT